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Inova Semiconductors

Automotive Pixel Link (APIX)

Inova Semiconductors is a fabless semi­conductor company and developer of the APIX technology. APIX is a serial high speed Gigabit Multichannel link to interconnect displays, cameras and control units over one single cable.

APIX now de-facto Automotive SerDes standard with 50 million units shipped

APIX adoption rapidly accelerating for in-car transmission technology

Munich, Germany, July 11, 2016 – Inova Semiconductors announces that 50 million devices based on its APIX technology have now been deployed. APIX is used by ten of the leading automotive manufacturers and more than 30 OEMs and tier 1 suppliers, and features in 34 different car models.

Due to the increasing numbers of displays and cameras in today’s connected vehicles, the adoption of APIX devices is rapidly accelerating. Originally launched in 2008, the APIX platform had shipped 30 million devices by August 2015; and has now added a further 20 million units, to reach this coveted 50 million milestone in less than one year later.

APIX (Automotive Pixel Link) is a multi-channel SerDes (serialiser/deserialiser) Technology which was designed by Inova for high-resolution in-car video applications such as infotainment and safety. The latest generation, the APIX3, can establish multiple display links with a bandwidth of up to 12Gbps and supports HD and Ultra HD displays.

The 50 million figure represents the combined sales of this "de-facto industry standard" device by all of Inova’s licensed partners, including Toshiba, Socionext, Analog Devices and Cypress Semiconductor.

“APIX’s tremendous success has been built upon a number of factors, both technological and commercial,” said Thomas Rothhaupt, Director Sales & Marketing at Inova Semiconductors. “Firstly, it is quite simply the best, most robust solution for in-car video transmission, enabling OEMs to reduce system costs by sending video, audio and data over a single cable – uncompressed and in real time, supporting 100 Mbit Ethernet and other popular data protocols.”

“No less important is the fact that APIX is available as a multi-sourced technology from several leading semiconductor vendors,” continued Rothhaupt. “Inova also has established a strong ecosystem with cable and connector manufacturers, and test and measurement system vendors.”


Contact for readers
Monika Zimmermann
Inova Semiconductors GmbH | Grafinger Str. 26 | 81671 Munich | Germany
Ph: +49 89 45 74 75-84 | E-mail: mzimmermann[at]inova-semiconductors[dot]de

Contact for editors
Anja-Maria Hastenrath
embedded PR | Muellerstr. 44 / Rgb. | 80469 Muenchen | Germany
Ph: +49 89 64 91 36 34-11 | E-mail: ah[at]embedded-pr[dot]de

Inova showcased its APIX High-Speed Video and Data Link at JSAE Automotive Engineering Expositions in Yokohama and Nagoya, Japan.

Multi-channel Communications for Automotive Applications

Munich, Germany, July, 2016 – At the JSAE Automotive Engineering Exposition events in Yokohoma and Nagoya, Japan, Inova Semiconductors demonstrated a range of products based on its leading APIX SerDes (serialiser/deserialiser) technology for in-car video and data communications, including a new APIX transmitter device, an Altera HSMC daughtercard and a 3D ADAS demo.

Inova Semiconductors attended both events with its Japanese partner, Hitachi High-Technologies (TSE: 8036, Hitachi High-Tech). The Yokohama exposition ran from 25th to 27th May, while the Nagoya event ran from 29th June to 1st July 2016.

Developed by Inova Semiconductors, APIX (Automotive Pixel Link) is a multi-channel technology for in-car applications, providing Gigabit-speed links that can support multiple channels.

Inova showed four demonstrations in Yokohama and Nagoya:

  • A new APIX2 transmitter device with HDMI input and a fully integrated display solution. Here, Inova showed an example of connectivity to a remote HD display with the transmitter board and an Indigo2-based flat-panel display. The INAP560T supports HD720p display resolutions and provides an HDMI video input interface, offering an automotive standard HSD/DACAR connector/cable solution.

  • How APIX2 compensates for cable ageing and temperature effects, to ensure optimal signal integrity between the APIX transmitter and receiver. The demo consists of an APIX2 link with a 5m cable connection between source and sink, with the compensation shown directly on cables of different age and quality.

  • An application-specific daughter card with APIX2 transmit and receive, in the Altera high-speed mezzanine card (HSMC) format. The board showed how APIX connectivity can be achieved as an extension to the Altera FPGA development platform.

  • How APIX can be used to drive a 3D surround view for advanced driver assistance systems (ADAS). Based on the latest SunPlus SPHE6700 audio/video processor, the demo uses four remote camera modules with Omnivison megapixel sensors, and transmits their video data using an INAP378TX APIX transmitter. At the receiving end, the data is captured with an APIX INAP378RX receiver and displayed using the 3D Round-View panoramic viewer software.