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Inova Semiconductors

Automotive Pixel Link (APIX)

Inova Semiconductors is a fabless semi­conductor company and developer of the APIX technology. APIX is a serial high speed Gigabit Multichannel link to interconnect displays, cameras and control units over one single cable.

Visit Inova Semiconductors during electronica, Munich, Nov 8-11, 2016

Hall A6, Booth 207

Inova Semiconductors will give you an insight in the latest advancements
of its APIX technology

Observe demonstrations of complete gigabit connectivity solutions for Infotainment and Advanced Driver Assistance Systems from Inova Semiconductors

This time we have a particular focus on the Ecosystem around APIX and also usage of APIX outside the Automotive market Expect a few news announcements from Inova at electronica 2016

    For appointments please contact, Tel: +49-89-457475-60, Mail: info[at]inova-semiconductors[dot]de

Inova Semiconductors licenses APIX3 to Socionext

München, Germany, 15 September, 2016 -
Inova Semiconductors is pleased to announce that SocioNext is the first licensee for Inova Semiconductors latest APIX3 technology.

APIX3 is the latest generation of Inova’s well-established APIX SerDes (Serializer/Deserializer) technology for in-vehicle video and data communications.  It supports transmission rates of up to 12 Gbps, quadrupling the speed of the present APIX2 generation, making it an ideal fit for next-generation HD and ultra HD infotainment, and ADAS (Advanced Driver Assistance Systems) – the pre-requisite for autonomous driving. APIX3 features different operation modes of 1.5 Gbps, 3 Gbps, 6 Gbps and up to 12 Gbps bandwidth, fully supporting HD and UHD displays with touch or gesture control. Besides the well-established HSD connectors and Q(uad)STP cables from APIX and APIX2, APIX3 now also supports STP and Coax Cable.  

“APIX has proved itself to be a truly reliable, sophisticated transmission technology spanning multiple generations. We now look forward to taking advantage of the latest APIX3 features to create highly integrated single-chip display solutions that will meet the increasing demands for video and data in the automotive industry,” said Koichi Yamashita, Senior Vice-President of Socionext IoT and Graphics Solutions Business Units. “The high flexibility of the cable systems in combination with the high scalability of the bandwidth up to 12 Gbps will enable us to cover a variety of uses in the car starting from cost sensitive low-end information displays, to demanding Infotainment systems and safety critical instrument clusters and right up to ADAS applications.

 “With more than 50 Million units sold together with our license partners Socionext (formerly Fujitsu), Analog Devices, Toshiba and Cypress, we have created a de-facto standard in the market” said Robert Kraus, CEO of Inova Semiconductors. “Standards for all the emerging networking and data communication needs in today’s cars are no longer created by standardization bodies.  It is innovative technologies which fully meet the system needs and are openly licensed to form an attractive product portfolio the customer can choose from. Together with fully complementary products of other partners, it forms a true ecosystem providing a complete end-to-end solution.  This is exactly what we take care of at Inova and explains why APIX, now in its 3rd generation - is so successful.”

APIX3 features the uncompressed, real-time transmission of multiple video channels over a single cable connection. This enables modern domain architectures for Infotainment and camera-radar-based ADAS systems, as well as data communication between multiple head unit domains. In order to support the Automotive Safety Integrity Level (ASIL)-requirements for safe data transmission in upcoming autonomously driven cars, APIX3 is not only designed as a true Automotive product with built-in extended test coverage, but it also provides advanced diagnosis feature such as a permanent surveillance of the entire link. This way cable degradation by mechanical damage, aging or other influences can be detected early and, to a certain extent, even be compensated.

APIX now de-facto Automotive SerDes standard with 50 million units shipped

APIX adoption rapidly accelerating for in-car transmission technology

Munich, Germany, July 11, 2016 – Inova Semiconductors announces that 50 million devices based on its APIX technology have now been deployed. APIX is used by ten of the leading automotive manufacturers and more than 30 OEMs and tier 1 suppliers, and features in 34 different car models.

Due to the increasing numbers of displays and cameras in today’s connected vehicles, the adoption of APIX devices is rapidly accelerating. Originally launched in 2008, the APIX platform had shipped 30 million devices by August 2015; and has now added a further 20 million units, to reach this coveted 50 million milestone in less than one year later.

APIX (Automotive Pixel Link) is a multi-channel SerDes (serialiser/deserialiser) Technology which was designed by Inova for high-resolution in-car video applications such as infotainment and safety. The latest generation, the APIX3, can establish multiple display links with a bandwidth of up to 12Gbps and supports HD and Ultra HD displays.

The 50 million figure represents the combined sales of this "de-facto industry standard" device by all of Inova’s licensed partners, including Toshiba, Socionext, Analog Devices and Cypress Semiconductor.

“APIX’s tremendous success has been built upon a number of factors, both technological and commercial,” said Thomas Rothhaupt, Director Sales & Marketing at Inova Semiconductors. “Firstly, it is quite simply the best, most robust solution for in-car video transmission, enabling OEMs to reduce system costs by sending video, audio and data over a single cable – uncompressed and in real time, supporting 100 Mbit Ethernet and other popular data protocols.”

“No less important is the fact that APIX is available as a multi-sourced technology from several leading semiconductor vendors,” continued Rothhaupt. “Inova also has established a strong ecosystem with cable and connector manufacturers, and test and measurement system vendors.”


Contact for readers
Monika Zimmermann
Inova Semiconductors GmbH | Grafinger Str. 26 | 81671 Munich | Germany
Ph: +49 89 45 74 75-84 | E-mail: mzimmermann[at]inova-semiconductors[dot]de

Contact for editors
Anja-Maria Hastenrath
embedded PR | Muellerstr. 44 / Rgb. | 80469 Muenchen | Germany
Ph: +49 89 64 91 36 34-11 | E-mail: ah[at]embedded-pr[dot]de