Automotive Pixel Link (APIX)
Inova Semiconductors is a fabless semiconductor company and developer of the APIX technology. APIX is a serial high speed Gigabit Multichannel link to interconnect displays, cameras and control units over one single cable.
Post-Echo - Electronica 2014
A growing number of car manufacturers are using the APIX Multi-Channel SerDes technology for High Definition (HD) video-, audio- and integrated Ethernet transmission in the car.
Inova Semiconductors has exhibited at Electronica 2014. The 77m² booth has been very busy during the 4 days, visited by customers and partners. Our strategic focus with our APIX Technology on the automotive market has clearly been reflected in profile of the visitors – scheduled or unscheduled.
Our exhibition focus on the Eco-system with demos in the area of test and measurement around APIX as well as the news releases with Tektronix, Nexchip, SIT and Hawyang also reflected this.
Inova’s contribution at the Automotive Forum with a paper from Jochen Schyma, Business Development Manager, and titled “The Challenge to transmitting 10+ Gbps in the car reliably and ISO26262-compliant” expressed Inova’s innovative spirit and company culture.
Inova got good interest by the public media, resulting in a video interview with Markus Römer, Applications Manager, explaining the benefits of APIX technology used in the new BMW i3 as well as newly released support for APIX compliance measurement support by Tektronix.
The complete Video is here.
I also want to thank all visitors personally, for finding the time to meet the Inova team at the booth in Hall A6.207. I hope you enjoyed the discussions as we did.
Director Sales and Marketing